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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

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The King of Madison Avenue: David Ogilvy and the Making of Modern AdvertisingFrom the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first ever biography traces Ogilvy's remarkable life, from his short lived college education and undercover work during World War II to his many

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:

* "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.
* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."

Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.



Binding Type: Paperback
Publisher: St. Martin's Griffin
Published: 06/08/2010
ISBN: 9780230100367
Pages: 282
Weight: 0.81lbs
Size: 9.26h x 6.30w x 0.85d
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SKU: 98871164427

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Jenna
Boise, US
★★★★★ 5
absolutely must buy perfect for dogs. I have a large black lab and he has had so much fun with us.
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I have to say that my dog would be considered an aggressive tower. However, this ball has stayed intact. I love that it comes with the pump. It’s extremely functional very soft for catching can be cleaned. Very easy easy the quality is exceptional. Very functional does have a bounce. I can say he has had so much fun with this since it’s getting it for his birthday on 11/11 I highly recommend this product and would definitely buy again.
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Reviewed in the United States on November 23, 2025
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KLBlake
Bozeman, US
★★★★★ 5
Perfect for keep-away
Size: Large Size 3, Color: Red-Blue
I purchased one of these for my pup and he has a ball throwing it up in the air and chasing it. Handy for something they can play with alone.
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Reviewed in the United States on May 24, 2026
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karen denner
Dallas, US
★★★★★ 5
Your fur kid will thank you!
Color: Yellow Green, Size: 6 Inch
My dog absolutely LOVES this toy! I recently adopted a rescue & wasn’t sure what she might like, so I bought this in a 6” size for a 50# shep/lab/hound. The ball comes with a cute little pump with needle which only takes a few seconds to inflate. I put the ball outside for her; she wasn’t sure of it at first but it didn’t take her long to realize how fun it was to throw around & chase. She throws it up in the air by the loops & runs all over the yard with it & it’s so comical to watch! It seems pretty durable & well made - I’m shocked she hasn’t punctured it by now, but if she does I will definitely buy her another….and another. This is easily her favorite toy. I highly recommend it for your fur kid - you won’t be disappointed, & neither will they..
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Reviewed in the United States on April 21, 2026
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Ladyshell
San Leandro, US
★★★★★ 5
First ball was great!
Color: Black Green, Size: 8 Inch
This ball was great! My dog loves it. I ordered another smaller one. It had no pump and the inside was separated from the outside piece so it couldn’t be pumped up.
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Reviewed in the United States on May 18, 2026
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AMM
Charlottesville, US
★★★★★ 5
Fun and durable
Color: Flag, Size: 6 Inch, Color: Flag, Size: 6 Inch
I have a 5 month old teething Whippet puppy and this toy is a favorite. She loves carrying it around by the straps, playing tug, and trying to chew it. I think it’s pretty tough and durable for someone her size. I could see how a shepherd might destroy it quickly, though. I was surprised to find you have to inflate it, but the pump and needles are included and it hasn’t lost any air over several days of rough play. (I kick it and toss it to her. We tug with the straps. She carries it everywhere.) The material feels like a heavy duty soccer ball, just smaller. It’s the perfect size for her. I’d definitely buy it again.
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Reviewed in the United States on May 1, 2026

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