SKU: 97677839764

The Chief Marketing Officer Journal - Volume I

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The Chief Marketing Officer Journal - Volume IABOUT THE CMO JOURNAL (Paperback Edition): Despite the uniqueness of the role played by the Chief Marketing Officer in terms of both organizational impact and complexity of leadership challenge, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and

ABOUT THE CMO JOURNAL (Paperback Edition): Despite the uniqueness of the role played by the Chief Marketing Officer in terms of both organizational impact and complexity of leadership challenge, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. Contributors for the inaugural issue include: David Aaker (UC Berkeley), David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

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SKU: 97677839764

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A L
Carnegie, US
★★★★★ 1
Not US
Format: Paperback
Not fir US students
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Reviewed in the United States on November 28, 2025
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Gills
Boise, US
★★★★★ 2
It's not that helpful.
Format: Paperback
Has the usual information and isn't even broken down to be easier to retain
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Reviewed in the United States on April 27, 2024
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Amazon Customer
Cuba, US
★★★★★ 5
Very informative
Format: Paperback
This book has a lot of interesting information about the field of nursing. Taking this class as a hybrid this book has the in-depth information that PowerPoints usually don’t include. I advise everyone to read this book even after class is over…read it!
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Reviewed in the United States on February 20, 2024
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tom
Omaha, US
★★★★★ 5
good read
Format: Paperback
This book has helped better than the E BOOK i was told to use.
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Reviewed in the United States on March 20, 2024
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Health Pharmacology Educator
Port Orchard, US
★★★★★ 5
Good Content.
Format: Paperback
9th edition.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 29, 2024

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